About This Role
<p style="text-align:left"><b>This is where </b>your work makes a difference.</p><p style="text-align:inherit"></p><p style="text-align:left">At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.</p><p style="text-align:inherit"></p><p style="text-align:left">Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.</p><p style="text-align:inherit"></p><p style="text-align:left">Here, you will find more than just a job—you will find purpose and pride. </p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p><span style="color:#000000"><b><span style="font-size:inherit"><br />Job Description</span></b></span></p><p><span style="color:#4a4a4a"><b><span style="font-size:inherit">Essential Duties and Responsibilities</span></b></span></p><p><span style="color:#4a4a4a"><span style="font-size:inherit">The Associate Marketing Manager, Global Marketing – Access is responsible for driving global marketing strategy and execution across the full product lifecycle for the Access portfolio. This role serves as the primary commercial representative for new product development (NPD), sustaining project organization (SPO) initiatives, and in‑market optimization, working cross‑functionally with R&D, Regulatory Affairs, Medical, Quality, Supply Chain, Finance, and regional marketing teams.</span></span></p><p><span style="color:#4a4a4a"><span style="font-size:inherit">This role is an individual contributor with significant influence in a highly matrixed, global organization and is accountable for portfolio strategy, market insights, launch excellence, and commercial performance.</span></span></p><p><span style="color:#4a4a4a"><b><span style="font-size:inherit">Portfolio Strategy & Lifecycle Management</span></b></span></p><ul><li><span style="color:#4a4a4a"><span style="font-size:inherit">Owns and execute global marketing strategy for the Access/Sets portfolio across the full product lifecycle, including NPD, sustaining initiatives, regulatory transitions, cost reduction, and product phase-out</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Develop and maintain portfolio roadmaps, prioritization recommendations, and resource needs in alignment with business objectives</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Identify unmet customer needs and growth opportunities through market analysis, competitive benchmarking, and customer engagement</span></span></li></ul><p><span style="color:#4a4a4a"><b><span style="font-size:inherit">New Product Development & Sustaining Projects</span></b></span></p><ul><li><span style="color:#4a4a4a"><span style="font-size:inherit">Serve as the global marketing member on project core teams for NPD and SPO initiatives, representing the voice of the customer throughout the development process.</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Define and communicate market and customer requirements, including intended use, value propositions, and usability insights, in partnership with R&D and Marketing Communications</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Lead or support market research activities such as customer usability studies, willingness‑to‑pay assessments, qualitative interviews, and quantitative research</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Conduct market impact assessments for product changes (i.e., change control) and own assigned marketing deliverables</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Develop commercial business cases, in partnership with Finance, to support new product and portfolio initiatives</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Support development of global value propositions and pricing strategies informed by customer needs and competitive dynamics</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Monitor and benchmark competitive offerings, identifying implications for portfolio strategy and positioning</span></span></li></ul><p><span style="color:#4a4a4a"><b><span style="font-size:inherit">Launch & Market Enablement</span></b></span></p><ul><li><span style="color:#4a4a4a"><span style="font-size:inherit">Partner with regional and downstream marketing teams to enable successful global and regional launches, including GEOX launches</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Support development and approval of training materials and marketing collateral, in collaboration with Marketing Communications through applicable advertising and promotions approval systems</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Conduct regular global or regional update sessions to communicate portfolio priorities, timelines, and progress</span></span></li></ul><p><span style="color:#4a4a4a"><b><span style="font-size:inherit">Commercial Performance & Forecasting</span></b></span></p><ul><li><span style="color:#4a4a4a"><span style="font-size:inherit">Support demand forecasting and supply alignment to meet annual operating plans and customer demand, in collaboration with the Manufacturing Plants, Supply Chain, and Network Planning teams</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Monitor portfolio performance, including revenue, growth, and adoption metrics, and identify gaps with associated mitigation plans</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Provide regular portfolio performance updates to cross‑functional and leadership stakeholders</span></span></li></ul><p><span style="color:#4a4a4a"><b><span style="font-size:inherit">Regulatory, Quality & Compliance Support</span></b></span></p><ul><li><span style="color:#4a4a4a"><span style="font-size:inherit">Support implementation of Medical Device Regulation (MDR) labeling transitions, including coordination of inventory requirements and regulatory timelines by market</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Partner with Regulatory Affairs, Quality, and Supply Chain teams to ensure compliant commercialization and continuity of supply</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Support product quality initiatives, field actions, and continuous improvement activities as required</span></span></li></ul><p><span style="color:#4a4a4a"><b><span style="font-size:inherit">Cross-Functional & External Collaboration</span></b></span></p><ul><li><span style="color:#4a4a4a"><span style="font-size:inherit">Collaborate with Medical Affairs and Human Factors teams to support generation of medical, usability, environmental, or value‑based evidence</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Manage relationships with third‑party finished goods suppliers, supporting alignment on product changes, supply continuity, and performance expectations</span></span></li><li><span style="color:#4a4a4a"><span style="font-size:inherit">Lead and influence cross‑functional teams without direct authority to drive results</span></span></li></ul><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Equal Employment Opportunity</b></p><p style="text-align:inherit"></p><p style="text-align:left">Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.</p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Reasonable Accommodations</b><br /><br />Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the <a href="https://forms.microsoft.com/Pages/ResponsePage.aspx?id=Nd3GyB-HME-FrGU185glFONjsWP56EBPkq0TvnZuTOFUQk8wUzgwWENFVU5YOFdEOTFEM0pTN0VOVy4u" target="_blank">link</a> here and let us know the nature of your request along with your contact information.</p><p style="text-align:inherit"></p><p style="text-align:inherit"></p><p style="text-align:left"><b>Recruitment Fraud Notice</b><br /><br /><span>Baxter has discovered incidents of employment scams, where fraudulent parties pose as Baxter employees, recruiters, or other agents, and engage with online job seekers in an attempt to steal personal and/or financial information. To learn how you can protect yourself, review our <a href="https://jobs.baxter.com/how-to-apply#fraud-notice" target="_blank">Recruitment Fraud Notice</a>.</span></p>